What do these four statistics have in common? Even though they provide information for search engines and focus entirely on quantity, percentages and attention span, they all come to the same conclusion about quality. With the impending Penguin 2. If it takes you 4, words to fully convey your message, great.
But if you can say everything you need to say in , even better. Content Creation 4 min read. Content Creation 10 min read. Subscribe to our Newsletter. I would like to hear about other content marketing ideas and offers. This field is for validation purposes and should be left unchanged. Schedule A Call. Scottsdale, Arizona N. We averaged the length of our 50 most-read blog posts in , which yielded an average word count of 2, Individual blog post lengths ranged from to 5, words, with a median length of 2, words.
But before you go writing your 2, word blog post, keep in mind that not all blog posts need to be super long — in fact, 16 of our top 50 read posts or about one-third were under 1, words, so there's still plenty of opportunity to get your posts ranking even with a lower word count.
For an overview of everything that goes into getting a blog post to rank on Google outside of word length, check out this blog post. Unfortunately, there's often a disconnect between the posts that generate traffic and those that generate leads or new contacts for your business.
Typically, posts that get more traffic do so because they're searched for by a wider audience, which sometimes means the topic you've written about is more generic and doesn't align closely with your business. To speak to this gap, we looked at the 50 posts that brought in the most net new leads for HubSpot in to see if there was a difference in average length, and to see if writers should adjust post length for posts written to generate leads.
Based on HubSpot's data, the ideal length of a blog post intended to generate leads is 2, words. The 50 posts that generated the most leads in were an average of 2, words long and had a median length of 2, words, which is approximately and words longer than the average and median lengths of the most-read blog posts.
The longest post in this cohort was 8, words, or approximately 2, words longer than the longest most-read post. So, for a blog post intended to build your contact database, writing longer content definitely works in your favor. Longer content reinforces your knowledge and authority on a subject — particularly if it's a keyword or a topic for a very specific audience.
When your coverage is more in-depth for these ideas, you increase your chances of ranking better — and while your audience might be smaller, your chances of converting readers into leads are far greater. We didn't stop there: there are different types and formats of blog posts, so we wanted to see how blog post length impacted the performance of these different post structures.
You can use these six free blog post templates to build out the perfect length post for your subject for each of the blog types listed below. Download Now. Pillar pages should be around 4, words, since they are supposed to cover significantly more content than an average blog post. A pillar page is your attempt at being the all-encompassing guide to any given subject available on the Internet as a blog post.
These posts serve as the "pillar" to a cluster of blog posts, all of which relate to the topic explained in the pillar. You can learn more about pillar pages by watching the video below. To arrive at the suggested 4, word blog post length, we averaged the lengths of our most-read pillar pages in and found an average of 4, words and a median length of 3, words.
Word lengths for these pillar pages ranged from 2, to 10, words. That amount of words might seem scary, but keep in mind how extensive the work that goes into pillar pages — and the content that they cover — should be. Pillar pages should take several days to write, cite multiple sources, and link out to all of your related blog posts on the subject.
The work will pay off, however, and you'll likely see more traffic to the pillar post and the supporting cluster content. Need help getting started with writing pillar pages? Try using our free blog post templates for organizing and writing your pillar pages.
List blog posts are probably the most approachable blog post format for new bloggers. Anyone can make a blog post just by listing off and explaining a few examples, tools, resources, or ideas for a given topic.
When it comes to the length of these blog posts, it seems that the rule of thumb is: the more examples, the better. HubSpot's most-read listicles in were an average of 2, words and had a median length of 2, words. They ranged between 1, and 5, words in length. All of these numbers are either around the same or higher than the lengths for the average blog post, suggesting that list blog posts perform better when they are longer. And if you think about it, this makes total sense.
When you search for a list of ideas or examples, would you rather see a list of five or a list of fifty? Rambling is bad. A lack of structure is bad. And an inability to distinguish between A and B matter is bad. Created for print to allow subeditors to cut copy from the bottom of an article with impunity, the inverted pyramid imposes a discipline on the writer.
It dictates that the most newsworthy information leads, followed by the important details and finally the general information and background what Delaney calls B matter.
And, to borrow from Kathleen Carroll, it forces the writer to distill and hone. There are other devices available to the writer to help the digital reader. Bullet points, subheads and short often single sentence paragraphs can all aid the mobile reader to better navigate the article, long or short. Meanwhile, some sites have come up with ingenious ways to encourage online readers to overcome their online attention deficit disorder. Some provide word counts while others estimate reading time.
One site even provides TLDR-style summaries for those without the time or the stomach for a long ish read.
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