When I first wrote this answer this trend was fairly new. Historically Hollywood movies opened in the USA first weeks or even months before the rest of the world if you go back a decade or two.
However by simultaneous releases had become the new procedure that the industry was experimenting with. Since it has clearly become the norm for movies to open somewhere in the 'rest of the world' before it opens in the USA.
The main enabling factor was technological changes in movie distribution. With digital rather than film distribution it is much easier and quicker to distribute movies. With the method of distribution being less of a barrier, you can now design your launch of the movie to meet your other needs. One important reason is that you can build the reputation of a movie before it opens in the USA, one of the biggest markets in terms of revenue. However another key factor in the minds of studio execs is preventing piracy cutting into profits.
It used to be very hard to pirate a movie. You would often have to film a movie in a theater, and the quality would be normally pretty bad. Nowadays, with vastly better technology, it is far easier and cheaper for high quality pirated copies of movies to be made and quickly distributed worldwide. Studio's have to hit the worldwide market much faster to prevent pirated copies of the movie diluting their profits, especially around the world in markets where enforcement of pirated content is not so strong.
My understanding is that the US, being a huge market and often at least a third of the film's worldwide revenue, can be used to push up if hype is a factor. With the Avengers, if they know in advance it's going to be a success - and franchises tend to do well worldwide - especially superhero ones, releasing internationally only intensifies the hype back in the US and Canada, I should point out, having just moved here from New Zealand, I'm gutted that I have to wait longer than my Kiwi friends who have all seen it.
A week later, everyone in the US and Canada goes to see it. A youtube blogger suggest that THIS is the reason for it If a movie were to be released in America first, the audio would be English. MANY people around the world can speak or understand English so they would be able to easily watch a pirated movie.
If they don't understand English, then subtitles can easily be added by anyone. Nowadays, movies get released in predominantly non-English speaking countries in other words, English isn't their first language first so those pirated movies would be useless to everyone unless they happen to understand what's being said. Also, if an American movie is meant to contain English audio, and does of course , the predominantly English-speaking people won't want to watch those pirated copies Since the population of the rest of the world dwarfs the USA, the movies will, of course, make more profit abroad According to this article, it has a lot to do with how the market in other countries is becoming a bigger factor these days, movies can make more money in other countries than in the US if it's good enough.
From other things I've read it also has to do with piracy, people in America pirating a theatrical release, then distributing it on the internet for the world to see, granted that's kinda reversed now as I see a lot of pirated films from other countries, so not sure why that would really matter.
Not long ago, homegrown Hollywood "event movies" like these would have opened in America first, then abroad. Or they would have opened everywhere in the world on the same day, a measure that not only created worldwide hype for the films but also thwarted pirates who might have taken advantage of the release-date gap to flood a country's streets with bootleg DVDs from another country where the movie had already opened. So what changed? Why does Hollywood now make America wait to see its own movies until after they've premiered throughout the rest of the world?
More than anything else, the shift reflects how the international market, once just gravy for Hollywood, has eclipsed the domestic market as the main source of revenue for mainstream theatrical releases. So it's no wonder that Disney would repeat the strategy for "Iron Man 3. Sign up to join this community. The best answers are voted up and rise to the top. Stack Overflow for Teams — Collaborate and share knowledge with a private group.
Create a free Team What is Teams? Learn more. However, American fans obsessive enough to be angry at "not being first" to see these spectacular cinematic events may also rest easy in knowing that with tardiness, sometimes comes a modicum of privilege. In a sense, the oversees audiences are a test group, denied late, last-minute additions to the film that, even within the miniscule time frame of days could still be added.
So, which audience got to enjoy that iconic Easter Egg of a scene first? Call it an example of increasing cultural hegemony of Hollywood, call it a necessary expansion of business in an ever-changing industry, but the foreign film market is only becoming increasingly critical. Creative release strategies like the one regularly exercised by Marvel, taking an expanding field of variables into account are simply a sign of the broader breadth of their global proliferation.
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