The Eames House and Glass House were scheduled and then canceled, as it never came out as a set. Construction sets. The buildings are further subdivided into three smaller series: the Landmark Series, the Architect Series, and the Skyline Series new as of A handful of LEGO Architecture sets are due to retire in , including two skylines and three landmarks. An eleventh and twelfth set, the Robie House and the Brandenburg Gate were released in September The set was released in March In June , Big Ben was released.
We talked with Adam to learn more…. Their marketing secret may be good experiences and happy stories people associate with LEGO. Although licensing fees may form part of the cost the end consumer pays for their LEGO set, most costs come from the number of pieces in a set. These licenses offer kids the opportunity to develop their favorite stories and relive the movie adventures with roleplaying fun. LEGO is made from thermoplastic, which is known for its strength and durability.
The specific plastic, acrylonitrile butadiene styrene, is a petroleum product. It means the raw material pricing is related to the price increase or decrease of crude oil. The LEGO molds are designed to endure multiple assembling and disassembling without losing its functionality. You only need to step on a LEGO brick with bare feet to experience its sturdiness.
They are pretty easy to clean as well. At the Open University, engineers put a 2 x 2 LEGO brick in a hydraulic press to measure how much pressure it can take before it breaks or changes its form. When these sets are no longer available, their prices in the secondhand market increases, sometimes higher than the retail price the LEGO was sold.
Only a few of these carat solid gold LEGO bricks exist in the world. Shaped like an original brick, it is compatible with other LEGO sets. You may find great buys searching online sites; you may even find that rare LEGO treasure. With a wrong move, a prudently crafted tower may come crashing to the ground. This could be very frustrating for children, as they have to start from scratch and work their way up again.
Instead, they try again, developing persistence and a healthy response to adversity along the way. Over time this enhances their ability to focus. To learn more about the importance of focus, read this article I wrote on the topic. The foundations of science are built on the concepts of imagination and experimentation. When children have to build with Lego sets, they think of possible ways to place the bricks to get the results they want.
They push themselves to create vivid mental pictures of what they want to build and then put their imagination to the test with practical application. In essence, Lego inspires children to come up with an idea and experiment with it until it becomes reality.
Quite frankly, the imaginative prowess of children is almost the only limit to what they can build with Lego bricks. Lego sets can be quite expensive, especially for people who see them as just another play toy for children.
But if you really pay attention to how beautifully they are crafted, the extreme precision and thoughtfulness that go into making them, you may begin to understand why the Lego Company has invested so much in their product. Of course, the cost of that investment ultimately gets passed on to the consumer. If you compare what you get with Lego to the offers from alternative toy construction companies, you would know that Legos are decades ahead of their nearest competitor, at least.
The mind-blowing attention to detail, plus the other numerous factors that make Legos stand out from the competition, have played a key part in why Legos are still by far the favorites of parents and children. They have done in-store marketing, video games, theme parks, and, recently, a LEGO movie. They have also obtained an exclusive license to popular properties including Harry Potter and Batman.
While the LEGO Company has been notoriously reluctant in disclosing the cost of production of their sets, we are quite certain of two things: Lego sets are made from very high-quality materials to ensure their longevity and safe use, and they are made to pass through rigorous quality control measures before they are sent out for distribution. The company had this to say about their products:.
Using high-quality materials ensures that our products are not only safe but that they are also durable enough to be passed down from generation to generation. We know for certain that they hit the nail on the head with that statement, especially with the last point. Many families who bought Lego sets in the s and s still have them, and, even though the classic themes may no longer be the order of the day, the bricks from the sets fit perfectly into the sets of today.
Such is the level of quality and precision that this company has managed to maintain for generations. The material used in the production of the Lego plastic bricks is a kind of plastic known as thermoplastic. Thermoplastics in general, and acrylonitrile butadiene styrene the incredibly long name of the specific thermoplastic used to make Lego bricks specifically, are famous for their strength and resilience.
Acrylonitrile butadiene styrene is a product of petroleum, which makes its cost somewhat contingent on the cost of crude oil. So, its costs may increase or reduce as per the cost of petroleum. Furthermore, there are additional costs attached to the production of the bricks from German-made molds, and to the entire production process, which requires that the materials are heated to a temperature of about degrees Fahrenheit.
Great attention is paid to the entire process, from start to finish, but perhaps the stage that gets the most attention is the production of the molds. The molds need to be extremely resilient to handle all of the hundreds and thousands of assembling and disassembling they have to go through in their lifetime. In fact, the Lego Company boasts that bricks that were produced as far back as can still be put together today.
None of these things is easy or cheap to do. While Lego has tried to protect its franchise by applying legal pressures to stop its competitors from directly copying its designs, most — if not all — of the courts Lego has raised its arguments in have decided against Lego and in favor of its competitors. For instance, Lego tried to stop MegaBloks from stacking bricks that look just like Legos but got a decision in favor of the MegaBloks Company.
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